Bestival is a four-day music festival held at the Robin Hill country park on the Isle of Wight, England. It has been held annually in late summer since 2004. The event is organized by DJ and record producer Rob da Bank and is an off-shoot of his Sunday Best record label and club nights. The initial Bestival attracted 10,000 people, growing to 55,000 in 2010. In 2006 it was voted the Best (Medium-sized) Festival at the 2006 UK Festival Awards, and it was voted the best major UK festival in the UK festival awards 2010.